Retail Account Management & Consulting
Welcome to PARADYGM
This is a pivotal moment: if you’re here, it’s because your company is ready for exponential growth. Do you have innovative products that need to get traction with national retailers, excessive products, do you have a lack of business, or are you in a stage of moderate to explosive growth and need assistance? Or maybe you’re just tired of feeling like you’re always playing runner-up to another manufacturer or supplier. We can help.
We’ve set strategy and executed plans for over $400 Billion of combined revenue, have been responsible for over $80 Billion of promotional activity, and have created over $200 Million of direct response revenue. Our formalized process uses fact and relationship-based growth drivers to determine the best way to move your business forward. We are not another retail buyer or rep agency – we become an extension of your team and provide full-time sales account management.
The Four Pillars of Paradgym’s Services
Analytics Services
Understand your retail business with actionable reporting and performance insights
Account Management
Comprehensive suite of account management solutions including product launches and business and line development
Galileo Comp Shopping Tool
Paradgym’s state-of-the-art webscraping service including millions of data points across U.S. retail
3PL and Warehousing Service
Logistics services including Storage, Order processing, Receiving, and Product Distribution to U.S. retailers and their customers.
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Getting the “Yes” from a retailer can be category and/or seasonally dependent. It can also involve market and data insights and knowing who makes the decisions at the retailer. Advice from experts can make the difference between the “Yes” and hearing nothing at all.
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Description text goes hereFirst of all, it’s crucial to verify that you’re dealing with the right merchant; the merchant that indeed oversees your category(s). Additionally, you’ll need to understand the retailer, their culture and their engagement expectations. Ultimately, the most effective way to get a merchant’s time is to offer the right product, the right service, and most importantly to know the customer.
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It is more involved in big box retailers and is potentially a slower growth curve, but it also provides scale with revenue, test and learns, and exponential growth in traffic to your business. Big Box retailers (provided you have the capacity and know-how to serve them) can keep the doors open and the lights on for vendors of all sizes and types.
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Most retailers do not publish their PLR/BR schedules, due to flexibility and privacy, sometimes you see retailers not publish line reviews because they want to manage the intake depending on the goals of their category. The best way to prepare ahead is to stay in appropriate and consistent touch with the relevant merchants and to work with 3rd party experts who can guide you on how to win a PLR.
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Retail Planograms (P.O.G.’s), the online channel, the Pro customer, Promotional planning, cross-merchandising opportunities, and finally supply chain or logistics issues involving inventory planning
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Naturally, the success of a new vendor depends upon their understanding of their own industry and of the retailer they’re selling into. New vendors need to resource their company to support the volume of orders, customer care issues, inventory fluctuations, and co-marketing.
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Growth planning is exactly why it is crucial to leverage a 3rd party expertise. Not only can the third-party team advise on product opportunities at the retailer, but they can advise on pricing thresholds, margin growth, marketing opportunities and customer insights.
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No, they are not the same. Different retailers have different strengths and competencies. Matching your products with the right retailers and channels can mean the difference between success and failure. What’s more, vendors that know how to help the retailer resolve issues and problems can make enjoy a successful and rewarding long-term relationship
